Social generativity is the chosen approach for directing Foundation activities.
This involves a new way of thinking and acting, on both a personal and collective level, that opens the possibility of a type of socially oriented, creative, connective, productive and responsible action that is capable of positively impacting the forms of production, innovation, living, caretaking, organizing, and investing by bringing new life to them.
Being generative means “to bring into the world” and “to take care of” what is generated so that it can grow and flourish. At that point it is necessary to “let it go”, that is, to enable it, to authorize it, to free it. This dynamic, read in a social key, may concern the birth or rebirth of a product or service, a business, a relationship, a new social form, or a project.