Our logo is inspired by local ceramics, the shapes of their decorations, patterns and colors. They contain a universe of meanings: they are a typical product, the fruit of history, of inclusive and cultural cooperating influences and a metaphor of local genius.
The design of the logo, while nourishing itself on tradition and history, tends towards the future: the signs of ceramics, broken down into elementary forms, become the basic elements of the pictogram.
A stylized human being in its essential components, and at the same time a circle to communicate community and trust.
A leaf (but also an almond, a lemon, an olive …), represents the fruits of agriculture, the land and nature.
A square, geometry used to express human ingenuity and industry. The square is designed not with its most static inclination, but balanced on a corner, suggesting dynamism and innovation.