Sfide: young protagonists of social campaigns for environmental education and civic participation

The Sfide - Generazioni in Crescita project saw the enthusiastic participation of students from the Don Gaspare Morello Artistic High School in Mazara del Vallo in a series of workshops dedicated to the creation of thematic social campaigns. This initiative, part of the project's Communication and Dissemination activities, aims to raise awareness among young people about civic participation and environmental education, while simultaneously promoting digital and creative skills.

The Sfide project, supported by the European Union through the Next Generation EU program and the National Recovery and Resilience Plan (PNRR), seeks to combat educational poverty and reduce school dropout rates through an integrated approach combining formal and non-formal education.

A Three-Phase Journey: From Social Media to Active Citizenship

The journey was structured around three main workshops. During the first workshop, students became familiar with the concepts of active participation and raising awareness through social campaigns, exploring the importance of social media as a communication tool. They analyzed examples of engaged content creators and influencers and, divided into groups, focused on topics such as the circular economy and environmental education, beginning to draft the content for publication. In the second workshop, the focus shifted to content creation. Students developed storyboards and produced posts, videos, and images using digital tools such as Canva and CapCut. Some recorded educational videos in the school courtyard, while others concentrated on graphic campaigns. Finally, the third workshop was dedicated to reviewing and sharing the results. Students presented their work to peers and teachers, gathering feedback and discussing the impact of their campaigns.

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An Impact Beyond the Digital World

This journey allowed participants to develop fundamental transversal skills, including teamwork, creative design, and the conscious use of social media. Through the creation of social campaigns, the students demonstrated that it is possible to combine technology and civic engagement to build a more sustainable and inclusive future.

The Sfide Project

The Sfide project is funded by the European Union through the Next Generation EU program - PNRR M5C3 - Investment 1.3, which includes structured socio-educational interventions to combat educational poverty in Southern Italy, supported by the third sector. The project is led by Casa della Comunità Speranza (CCS), with support from partners such as Fondazione Comunitaria di Agrigento e Trapani, AVSI, Solidarietà ed Azione, Euroform, Zaffiria, I.C. “Borsellino-Ajello”, Cooperativa Sociale Alma, and I.C. “Grassa”.

Want to Follow the Sfide Project Activities? Visit the project's website and follow us on social media to stay up to date. For participation or more information, contact Alessia Gambino at a.gambino@fcagrigentotrapani.it.