GREEN2GROW
Green transition skills for sustainable destination management in response to climate change and loss of biodiversity

Territory
Provinces of Agrigento and Trapani
Implementation period
September 2024 – August 2026
Donor
European Commission
Project objective
Our goal is to bridge the skills gap in the tourism sector regarding the green transition and the adoption of sustainable practices, providing agile tools to train representatives of DMOs (Destination Management Organizations). The aim is to promote significant impacts on environmental preservation and foster the development of sustainable tourism.
Target audience
The project targets DMOs, tourism professionals, government bodies responsible for tourism development, environmental protection and education, educational institutions and local communities.
Activities
The project promotes four main actions to guide the green transition and foster sustainable tourism:
Creation of specific guidelines for the transfer of knowledge and experience on the vertical and horizontal aspects of sustainability in tourism among Member States. The aim is to identify and map the most relevant sustainability practices in the tourism sector. The guidelines will be translated into the partners' languages and disseminated via social media, websites, networks and DMOs involved.
Development of a training programme to equip DMOs with key sustainability skills, helping them to manage local challenges. This professional course on sustainable tourism will promote the development of low-impact value chains and the application of the circular economy model in tourism, optimising resource consumption and reducing environmental impact.
Development of a skills development roadmap to support the creation of training paths. This document will include the training materials (nuggets), which will be distributed subsequently to create green skills among DMOs.
Training of trainers, involving experts from each partner country, in particular from European DMOs, to promote and use the training materials in their daily activities and awareness campaigns.
All content will be available free of charge and easily accessible through the development of an online platform, which will allow users to personalise their learning path and use the materials flexibly, adapting them to their specific needs.
Impact
6 DMOs (Destination Management Organization) directly involved in project activities.
20 tourism professionals directly involved in training.
30 professional organisations participating in scouting activities to increase networking and promote good practices in sustainable tourism.
Over 1000 people reached through the partnership's various channels.
Partner
Benevent Ltd. Sofia, Bulgaria (Lead) Data Power, Italy Fondazione Comunitaria di Agrigento Trapani, Italy Wisefour Innovation and Development Organisation Ltd, Nicosia, Cyprus
Programme
The project (2024-1-BG01-KA220-VET-000256666) was selected and co-funded by the Erasmus+ programme and the – Human Resource Development Centre (HRDC – Bulgaria) under Key Action 2 – Vocational education and training.
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